Jose Van Roy Dali website by ICAC
The perfect online window into your world
One must consider that an internet search of an artist's name is the first action that an art gallery or a potential client will take. What is found during this search will strongly influence the potential buyer or agent.
First impression is vital and a person searching for an artist's name must immediately find the official website. The site must not only be professional, but the contents must be carefully studied within the context of the art, to allow for an effective and efficient portrayal of an artist and his/her work - it must be intelligent and prestigious in order to attract and stimulate the interest of the targeted audience.
There are many forms of promotion for an artist but they all tend to lead people in the same direction - the internet. An artist can work very hard to increase the exposure of his work by organising exhibitions, taking part in international group shows and by contacting galleries but if an artist does not have a prestigious website, much of the energy and momentum will be lost.
An attractive and effective official website is very important but how an artist "shows up" on google in general is also of great relevance. Clients, galleries and people curious in an artist's work must find several websites that talk about the art, journey and career so that the status and stature of the artist is reinforced. We therefore publish articles on third party websites about artists with the aim to make an impact on google's first page of search.